BF 069 – Monica Ravichandran

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Show Notes

Monica Ravichandran

TikTok & YouTube: @makeupbymonicaa 430K Followers
Instagram: glow_bymonica 193K Followers

Monica Ravichandran started her make up page on Instagram as a bit of fun. She liked the art of creating makeup. She’s making big moves within the makeup scene with her creative looks and her colour popping aesthetic. She also uses her platform to educate and actively support other creators and artists.

Monica went from zero views on social media to Hundreds of thousands of followers in less than a year. She also has had several posts that reached over 20 million people! Monica shares the secrets of her successes with Brandfifty and offers insightful tips and easy to follow steps anyone can implement.

In this episode you’ll learn:

  • How posting on Instagram and social media in general went from a small hobby into a thriving influencer business.
  • How and why she decided to focus on makeup artistry.
  • She’s an advocate of constantly changing up your content. Don’t do the same thing over-and-over again if it’s not working.
  • She always thinks about who the content is for and how it can benefit them. Monica’s main goal has always been to educate her followers.
  • Reply to your comments and questions. Things changed for Monica once she started engaging with her followers.
  • Take Risks!!
  • Get people to know who you are. Monica talks about ways in which she does this.
  • Monica advises creators to focus on what they love. If you create content on the topics, you love and know, you’ll never work a day of your life.
  • To grow your followers, you need to be authentic. Monica shares her personal examples & insights.
  • Starters need to post every day but focus on quality over quantity.

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