BF 037 – Brandi Susewitz – Clear Office
PODCAST
Show Notes
Brandi Susewitz
Clear Office
On March 16th, 2020, most of the United States was placed into a mandatory shelter-in-place due to Covid-19. Like many people around the world, Brandi Susewitz and her husband Eric were impacted financially by the shelter-in-place. Their income had been slashed by fifty percent, and then the very next month her husband was laid off.
Brandi spent the next two weeks in bed filled with fear and anxiety. She was worried that she wouldn’t have an industry to work in any longer. After all, no one was buying new office furniture and the projects where she had her pipeline had been put on hold or cancelled.
She considered changing her profession altogether but knew that the office furniture business was where her expertise was at and so decided after weeks of depression and anxiety, to look for ways in which she could turn her expertise into a business of her own.
Learn how Brandi quickly pivoted from losing a job and turned her experience and knowledge into a new digital retail business.
In this interview you’ll learn:
- How to filter out a bunch of ideas and settle on something that makes business sense.
- How to research the right opportunity and why having a “Hustlers” mentality is critical to any successful startup.
- How to engage and lean on people for what you want.
- Approaching strangers with a new concept and the importance of constantly doing business development.
- How Brandi identified a need and capitalized on something not being done in the digital retail landscape.
- Financing a business when banks aren’t willing to loan you money.
- The importance of having a network of contacts that can help.
